Promotion Resources

Below, you'll find tools and information for promoting your established U.S. Bicycle Route.

Guiding Documents

  • Best Practice Phase II: An overview of how states are signing, mapping and promoting their U.S. Bicycle Routes.


See Signing for more information. 

Signing guides

  • AASHTO Guide for The Development of Bicycle Facilities 4th Edition: This is the newest version of the guide, released in February of 2013.
  • Manual on Uniform Traffic Control Devices: This manual is managed by the Federal Highway Administration (FHWA) and the latest version was released in 2009. The black and white USBR sign is in the manual; however, a new green and white version was approved that states may use if they request interim approval from the FHWA. 
  • U.S. Bicycle Route Guide Signing is a report that evaluates the signing needed for effective wayfinding and consistency on co-designated numbered and/or named bicycle routes, specifically U.S. Bicycle Routes. The final report provides recommendations for an effective method for integrating existing named and numbered routes and trails into a national route system.

Signing Examples


Tourism & Marketing

Increasingly, tourism agencies/organizations are promoting bicycling as a part of their economic development strategies. Reach out to your local, regional or state tourism partners for their help in promoting a USBR. See Promotion and Building Bicycle Tourism for more information. And check out the examples below:

  • Utah: Visit Utah has a webpage dedicated to USBR 70/79, and published a blog post and video about the route. 
  • MinnesotaPedal Minnesota promotes bicycle tourism in Minnesota and has written blog posts about USBR 41 and 45.
  • Indiana: Hamilton County Tourism wrote a blog post and created a website for USBR 35 in Indiana, with services/attractions listed by county, as well as maps, cue sheets, and other resources for riding the route. 

Media & Outreach

Spread the word about a USBR by planning an event to celebrate designation, or by reaching out to both traditional media and social media.

Promotional Events

Inaugural rides 

Ribbon Cutting events


Adventure Cycling and AASHTO announce new USBR designations by issuing a joint national press release. States are encouraged to issue press releases at the state and local level as well. Find recent news stories under the USBRS in the News tab. 

Past press releases announcing new USBRS designations:


Social media

Connect with Adventure Cycling on social media to cross-promote content about new U.S. Bicycle Routes. 

Photo by Kerri Kolstad

Building the U.S. Bike Route System