Below, you'll find tools and information for promoting your established U.S. Bicycle Route.
See Signing for more information.
Increasingly, tourism agencies/organizations are promoting bicycling as a part of their economic development strategies. Reach out to your local, regional or state tourism partners for their help in promoting a USBR. See Promotion and Building Bicycle Tourism for more information. And check out the examples below:
Spread the word about a USBR by planning an event to celebrate designation, or by reaching out to both traditional media and social media.
Ribbon Cutting events
Adventure Cycling and AASHTO announce new USBR designations by issuing a joint national press release. States are encouraged to issue press releases at the state and local level as well. Find recent news stories under the USBRS in the News tab.
Past press releases announcing new USBRS designations:
Connect with Adventure Cycling on social media to cross-promote content about new U.S. Bicycle Routes.
Photo by Kerri Kolstad