Below, you'll find tools and information for promoting your established U.S. Bicycle Route.
See Signing for more information.
Increasingly, tourism agencies/organizations are promoting bicycling as a part of their economic development strategies. Reach out to your local, regional, or state tourism partners for their help in promoting a U.S. Bicycle Route. See Promote a U.S. Bicycle Route and Building Bicycle Tourism for more information. And check out the examples below:
Spread the word about a U.S. Bicycle Route by planning an event to celebrate its designation, or by reaching out to both traditional media and social media.
Ribbon Cutting events
Adventure Cycling and AASHTO announce new USBR designations by issuing a joint national press release. States are encouraged to issue press releases at the state and local level as well.
Past press releases announcing new USBRS designations:
Connect with Adventure Cycling on social media to cross-promote content about new U.S. Bicycle Routes.