Promotion Resources

Promotion resources provides tools and information for promoting your established U.S. Bicycle Route. You'll find signing guides and examples in Signing, interactive maps and mapping tools in Mapping, examples of how to market bicycle tourism under Tourism and Marketing, and resources for promotional events and media in Media and Outreach.

GUIDING DOCUMENTS

Best Practice Phase II: An overview of how states are signing, mapping and promoting their U.S. Bicycle Routes.

SIGNING

See Signing for more information.

Signing guides

AASHTO Guide for The Development of Bicycle Facilities 4th Edition: This is the newest version of the guide, released in February of 2013.
Manual on Uniform Traffic Control Devices: This manual is managed by the Federal Highway Administration (FHWA) and the latest version was released in 2009. The black and white USBR sign is in the manual; however, a new green and white version was approved that states may use if they request interim approval from the FHWA.
U.S. Bicycle Route Guide Signing is a report that evaluates the signing needed for effective wayfinding and consistency on co-designated numbered and/or named bicycle routes, specifically U.S. Bicycle Routes. The final report provides recommendations for an effective method for integrating existing named and numbered routes and trails into a national route system.

Signing Examples

Wayfinding Funding: Signing USBR 20 in Michigan
Making it Happen in Michigan: Signing USBR 35
USBR 76: Missouri Officially Designated and Signed
Bridges, Trails and Signs - Oh My! - Best practices from Europe
Best Practices Guide Phase II - Signing case studies from various states

MAPPING

USBRS Interactive Map: Open Cycle Map displays all currently designated and some proposed U.S. Bicycle Routes, as well as other national, state, and local bicycle routes in the United States.
Adventure Cycling Route Network + U.S. Bicycle Routes map tool: Adventure Cycling routes are overlaid onto Open Cycle Map, which displays all currently designated U.S. Bicycle Routes. You can also view an Amtrak bike services overlay.
Maps and Route Resources: Lists links to all maps, turn-by-turns, and other resources for established USBRs. If you have USBR maps that aren't shown on this page, please contact us.
Other mapping resources:
- Map My Ride
- Map Box
- Strava
- Google Maps - for training on how to map USBRs in Googlemaps, contact usbrsinfo@adventurecycling.org.
Labeling U.S. Bicycle Routes: Adventure Cycling is now labeling U.S. Bicycle Routes where they coincide with Adventure Cycling routes on their maps.

TOURISM & MARKETING

More local communities and state tourism agencies/organizations are starting to promote bicycling as a part of their economic development strategies. See Promotion and Building Bicycle Tourism for more information.

Utah: Visit Utah has a webpage dedicated to USBR 70/79, and published a blog post and video about the route.
Minnesota: Pedal Minnesota promotes bicycle tourism in Minnesota and has written blog posts about USBR 41 and 45.
Indiana: Hamilton County Tourism created a website for USBR 35 in Indiana, with services/attractions listed by county, as well as maps, cue sheets, and other resources for riding the route.
Michigan: The state's tourism and transportation agencies provide comprehensive and accessible U.S. Bicycle Routes in Michigan information on their websites.

MEDIA & OUTREACH

Promotional Events

Inaugural rides

Washington - USBR 10 in 2014
Tennessee - USBR 23 in 2014
Minnesota - USBR 41 in 2017

Ribbon Cutting events

Traverse City, Michigan - USBR 35 in 2012.
Farmington and Springfield, Missouri - USBR 76 in 2014
Anacortes and Colville, Washington State - USBR 10 in 2014
London, Ohio - USBR 50 in 2017
St Paul, Minnesota - USBR 41 in 2017

Traditional Media

Adventure Cycling and AASHTO announce new USBR designations by issuing a joint national press release. States are encouraged to issue press releases at the state and local level as well. Find recent news stories under the USBRS in the News tab.

Past press releases announcing new USBRS designations: