Annual Impact Report

Dear Fellow Members,

A year ago Joyce wrote, “I am looking forward to all 2020 has in store for us.” Oh, if only we could rewind those words!

You, Adventure Cycling members, are our lifeblood. Never has that been more true than in 2020. Our biggest challenge has been weathering the changes brought on by COVID-19, and that would not have been possible without you. Let us start by expressing our sincere appreciation and gratitude for your support as part of this community.

Mid-March, after an agonizing phone call, we decided to cancel the first of what would be nearly all our tours for the year. It was the right thing to do, but with those canceled tours, we lost so much. People missed out on the camaraderie and connections that make our tours special. Across the country and around the globe, bicycle travelers canceled or scaled back plans. Dreams were deferred.

Because we had to cancel the majority of our tours, we lost over $2 million in expected revenue. And yet, when we asked for your support, you generously gave it! You told us you value the connection that bicycle travel provides. You made it possible to continue building our bicycle community through our strategic initiatives even as the unknowns of the pandemic loomed. And though we would have loved to see you on tour or at a member gathering, our webinars made it possible to connect with anyone who has an internet connection.

In a year when staying above water feels like accomplishment enough, you helped us do so much more. We launched the new Parks, Peaks, and Prairies Route; established U.S. Bicycle Routes in four new states; advocated for safer roads; but most importantly, we continued to inspire, empower, and connect people to travel by bicycle.

Please enjoy the following pages that are a snapshot of everything you made possible. Thank you!

Sincerely,

Joyce E. Casey
President, Adventure Cycling Board of Directors

Scott Pankratz
Executive Director, Adventure Cycling Association