Promote a U.S. Bicycle Route

Congratulations on your approved U.S. Bicycle Route designation! Now comes the most important part – promoting your new route and providing the tools and resources for cyclists to ride it. 

PROMOTION CHECKLIST

We’ve created a comprehensive checklist of ideas to help you plan how to promote the U.S.Bicycle Route (USBR). There are many ways to approach promotion and we encourage you to be creative. The more strategies used, the more people you will reach. Make sure to check out the Signing and Promotion Resources pages for more information and examples of the following steps.

  • State transportation and tourism agencies should be involved in promoting the USBR, as well as other stakeholders which might include local transportation and tourism agencies; natural resource departments or recreation agencies such as state/national parks; bicycle/trail advocacy groups; engaged municipalities; and local businesses.

  • Sign your U.S. Bicycle Route.

  • Host a promotional event such as a grand opening, ribbon cutting and/or an inaugural ride. 

  • Provide information about designated routes on websites, especially the state tourism and state transportation agency's websites. 

  • Create navigational print and online interactive maps that cyclists can download to ride the USBR and make them easily accessible. See Ride a U.S. Bicycle Route for ideas. 

  • Create a press release and push it out to media outlets. 

  • Create online content that will inspire interest such as photos, quotes, testimonials, stories, hashtags, blog posts, videos, graphics, and articles and promote them through social media and websites. Share content with partners so they can do the same.

  • Create printed content such as brochures, maps, flyers, stickers, etc. and provide to state and local tourism, recreation, transportation, parks and economic development agencies, businesses, hospitality, community/visitor centers, and other public places where they can be displayed.

  • Contact radio, TV stations and podcasts for interviews.

  • Do an economic impact study on bicycling and/or bike tourism through the DOT, tourism, advocacy group or university program.

  • Host or participate in a bicycle summit/conference and create a session about U.S. Bicycle Routes.

  • Work with businesses and organizations in your area to be bicycle friendly and check out Building Bicycle Tourism for more ideas on how to develop bicycle tourism in your area.

  • Talk to your elected officials about the U.S. Bicycle Route System to increase support for bicycling and bicycle tourism. Encourage them to pass policies that benefit bicycling.

HOW ADVENTURE CYCLING CAN PROMOTE YOUR USBR

  • Incorporating information about the new U.S. Bicycle Route into our national press release. 

  • Showing the designated route on the National Corridor Plan.

  • Linking to route information and maps on our Maps and Route Resources page.

  • Promoting through social and traditional media. Follow U.S. Bicycle Routes on Twitter and on Facebook and visit our media page.  

  • Helping to find funding for sign projects. 

  • Providing models, best practices and examples for promoting bicycle routes from other states and countries.  

Photo by John Williams