December 26, 2017
What do bikes, national parks, and beer have in common? The New Belgium Brewing Company.
If there’s one brewery that “gets” biking, it’s New Belgium. In 1988, Jeff Lebesch, the company’s co-founder returned from riding his fat tire bike across the Belgian countryside, and two years later, Fat Tire became one of the company’s first beers — a “craft beer icon inspired by the Belgian brewing tradition.” But New Belgium is more committed to biking than just incorporating a cute bike into their logo to market to cyclists.
New Belgium has supported Adventure Cycling’s advocacy partnership work with national and state parks for the last three years and renewed their support this year with a $4,000 grant. In 2016, for Adventure Cycling’s 40th anniversary, they also committed to incorporating a special Bike Your Park Day label on seven million beer bottles, promoting the inaugural event to encourage people to explore their parks and public lands by bicycle. So not only is bicycle advocacy at the core of New Belgium’s values, but so is supporting our parks, or as Wallace Stegner called them, “America’s best idea.”
Adventure Cycling has made it a priority to develop partnerships with parks to improve bike travel and tourism. In 2013, we signed an agreement with the National Park Service that has been instrumental in enabling us to partner with priority parks, like the Natchez Trace Parkway, Glacier, Shenandoah, Blue Ridge Parkway, and the Chesapeake & Ohio Canal National Historical Park. We have also attended the National Association of State Parks Director’s conference for the last three years, and are working to build partnerships with state park systems.
More specifically, our goals are:
So how have we been putting New Belgium’s dollars to work to accomplish these goals? Just in the last year, we’ve seen the fruits (hops?) of our advocacy work:
So the next time you crack open a Fat Tire after a ride, you can feel extra good about supporting a company that supports Adventure Cycling.
Top photo by Saara Snow | Photo 2 by the Natchez Trace Parkway Association | Photo 3 by N Lewis of Shenandoah National Park.
BUILDING BICYCLE TOURISM is written by Ginny Sullivan and Saara Snow of the Travel Initiatives Department and focuses on the growing national movement to build bicycle tourism, including economic impacts, bike friendly tips, multimodal travel, and resources for destination development and marketing.
Thanks for the work ACA does and New Belgium's support (got to love a company that gives employees a bike on their 1 year Anniversary) I am Planing to ride Going to the Sun this year and was wondering
where can I get the new 2018 national park guide book?
The guidebook mentioned is for national parks staff to be able to implement more bike/walk friendly practices, not for public visitation.
Here's another link that will provide more information about biking GTSR, especially during the car-free season (early May - mid June depending on snowpack). The shuttle usually starts Mother's Day weekend, and be aware that Memorial Day weekend can get extremely busy. https://www.nps.gov/glac/planyourvisit/bicycling.htm
Thanks to ACA and New Belgium.
I was lucky enough to take part in a couple of these. We did Ride the Drive in April and had an outstanding time. In September we rode Bike Your Park Day in Cuyahoga Valley National Park. And although we did not make it to Glacier early enough to catch the shuttle we were lucky enough to ride Going to the Sun road over Logan Pass the day before it opened to cars for the year.
I renewed my membership today and now I am headed to the grocery store to pick up some Fat Tire.
Thanks for your support Craig! Glad to hear you enjoyed both Bike Your Park Day and Ride the Drive, and a car-free Going to the Sun Road is such a bucket list ride. It was a good year for cycling!
As someone who rides the C&O Towpath pretty regularly, and goes out to Shenandoah once in a while, I appreciate what you guys are doing! I will continue supporting Fat Tire by buying it wherever I see it!
Thanks for your support!
Enter your email address and we'll send you an email that will allow you to reset it. If you no longer have access to the email address call our memberships department at (800) 755-2453 or email us at firstname.lastname@example.org.
I'm not sure about the guide book, but you'll find this link helpful regarding the Going-to-the-Sun Road. Thanks!