The vision for the U.S. Bicycle Route System (USBRS) is to establish a complete national network of numbered and signed bicycle routes that link together cities, suburbs, rural communities, and public lands - so that anyone, no matter who or where they are, can get to their destination by bicycle.
Currently, there are nearly 12,000 miles of designated U.S. Bicycle Routes, with more than 30 states working to develop additional routes. Many routes have also been signed, creating greater awareness and safety for the touring cyclists, recreational riders, and commuters that use these routes. As the system grows, more places will become bicycle-friendly and more people will travel by bicycle, buy bicycling gear, go on trips and organized tours, and spend tourism dollars. The USBRS is at the heart of the bicycle boom and is helping to sustain and grow the bicycle tourism market.
Adventure Cycling Association is the only organization that dedicates staff and resources to coordinate USBRS development and promotion. We rely on private funding from donors, corporate sponsors, and grants to support and grow the USBRS. Your company's support will directly contribute to building the USBRS - and you will receive valuable exposure and benefits.
The campaign raises money for the USBRS every year during the month of May. Companies can sponsor daily matches of $1,000 for one day or $5,000 for one week, and will receive the following benefits:
Company logo listed on the USBRS campaign page with link to your webpage.
Company highlighted as a sponsor in press communications. Week-long sponsors will receive additional recognition for their contribution.
A Spotlight blog post featuring your company and its support of the project. We work closely with you to personalize this blog post. It will appear on our website as well as social media throughout the day of your match; and for each additional day of sponsorship, you get additional blog posts to highlight your product and/or company’s advocacy efforts.
Social media appearances include both the U.S. Bicycle Route System and Adventure Cycling Association’s Facebook and Twitter pages which have a combined audience of over 163,000 followers who are enthusiastic bicycle touring consumers.
Placement in a campaign overview in the July issue of Adventure Cyclist magazine.
53,000+ Adventure Cycling members
163,000+ social media followers (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube)
100,000+ Adventure Cyclist magazine readers (3rd largest bike magazine circulation in U.S.)
60,000+ Bike Bits e-newsletter subscribers
The bicycle travel community, our partners and supporters, and non-bicycling tourists. Among these partners are the Adventure Travel Trade Association and Outdoor Industry Association.
Adventure Cycling’s Members are regular riders, shoppers, and travelers.
Median income: $81,500
Education: 80% have a college degree
Total bicycles in household: 35% have six or more; 52% have three to five; 15% have one to two
Rides per week: 32% go on five or more rides; 42% go on three to four; 24% go on one to two
Bicycle vacations: 82% plan to take a cycling vacation in the next 12 months
Website visits per month: 195,000
Page views per month: 585,000
Average page views per visit: 3.3
Average time on site: 3.4 minutes
Social media following: 163,000
Total monthly digital reach: 1.4 million