The vision for the U.S. Bicycle Route System (USBRS) is to create a national network of numbered and signed bicycle routes that link together cities, suburbs, rural communities, and public lands so that anyone, no matter who or where they are, can get to their destination by bicycle.
Currently on the ground, there are over 11,000 miles of developed U.S. Bicycle Routes and more than 40 states are working to develop routes. Many routes have been signed, creating greater awareness and safety for the touring cyclists, recreational riders, and commuters that use these routes. As the system grows, more places will become bicycle-friendly and more people will travel by bicycle, buy bicycling gear, go on trips and organized tours, and spend tourism dollars. The USBRS is at the heart of the bicycle boom and is helping to sustain and grow the bicycle tourism market.
Adventure Cycling Association is the only organization that dedicates staff and resources to coordinate USBRS development and promotion. We rely on private funding (96%) from donors, business sponsors, and grants to support and grow the USBRS. Your business's support will directly contribute to building the USBRS and will receive great exposure and valuable benefits.
The Build it. Bike it. Be a Part of it. campaign raises money for the USBRS during the month of May each year. Businesses can sponsor daily matches of $1,000 for one day (or multiple days) or $5,000 for one week and receive the following benefits.
Business logo with the link listed on all of our campaign pages including Adventure Cycling’s website and the USBRS Facebook page.
Business listed as a sponsor in all press communications. Week-long sponsors will receive additional recognition for their contribution.
A Business Spotlight blog post highlighting your company’s support of the project. For each additional day of sponsorship, you get an additional post highlighting a product or your company’s advocacy efforts. We work closely with businesses to personalize these blog posts.
Promotion through Facebook, Twitter, and our blog, as appropriate. Our social media audience is over 130,000 strong and the Adventure Cycling audience is perfect for reaching enthusiastic bicycle touring consumers. Week-long sponsors will receive additional recognition for their contribution.
Placement in a campaign overview in the July issue of Adventure Cyclist magazine.
50,000+ Adventure Cycling members
130,000+ social media followers (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube)
93,600+ Adventure Cyclist magazine readers (3rd largest bike magazine circulation in U.S.)
56,000+ Bike Bits e-newsletter subscribers
The bicycle travel community, our partners and supporters, and non-bicycling tourists. Among these partners are the Adventure Travel Trade Association and Outdoor Industry Association.
Adventure Cycling’s Members are regular riders, shoppers, and travelers.
Median income: $81,500
Education: 80% have a college degree
Total bicycles in household: 35% have six or more; 52% have three to five; 15% have one to two
Rides per week: 32% go on five or more rides; 42% go on three to four; 24% go on one to two
Bicycle vacations: 82% plan to take a cycling vacation in the next 12 months
Website visits per month: 175,000
Page views per month: 559,000
Average page views per visit: 3.3
Average time on site: 3.4 minutes
Social media following: 130,000
Total monthly digital reach: 1.4 million
Photo by Michele Pope.