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Adventure Cycling Association

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Bike Travel Weekend and Bike Your Park Day 2018 
Partnership Opportunities

Connect with hundreds of thousands of cycling enthusiasts around the world through two huge weekend adventures.

Please email Laurie Chipps or call her at (406) 721-1776 for more information.

Two Huge Adventures, Hundreds of Rides, Thousands of Cyclists, Your Brand!

Bike Travel Weekend: June 1–3, 2018
BikeTravelWeekend.org

Since the inaugural Bike Travel Weekend in 2016, over 18,000 people have gone on more than 1,800 bike overnights for Bike Travel Weekend. Bike clubs, youth groups, families, adventure buddies, and solo travelers will gear up to make 2018’s Bike Travel Weekend even bigger as they plan thousands of bike overnights in a favorite campground, hotel, cabin, B&B, hostel, or even a friend’s house — all on the same weekend throughout the world. Hundreds of Bike Travel Weekend volunteers are available to offer newbies bike travel advice and area-specific resources. Read the 2017 report.

Bike Your Park Day: September 29, 2018
BikeYourParkDay.org

Over the past two years, more than 20,000 people have pedaled in over 2,800 rides, making this the largest cycling celebration to and through parks and public lands ever. These rides include people of all ages, abilities, and backgrounds, making it one of the most broadly appealing cycling events anywhere. 2018 brings new discoveries and experiences in parks and public lands, whether it’s in a national park, state park, historic site, wildlife refuge or parkway. Participants have the freedom to make it their own experience and ride just a few miles or make it a century ride. Read the 2017 report. 

Audience

Participants in both events are cycling, travel, and fitness enthusiasts and highly active bike and gear consumers. With each event experience tailored to participants’ abilities, interests, and location, your marketing reach will span the broadest possible audience for your cycling, travel, or lifestyle product. Connect with families, millennials, baby boomers, and every segment in between during the two most inclusive cycling events of 2018.

Media Exposure

In the past two years, Bike Travel Weekend and Bike Your Park Day have generated more than 60 million media impressions — from Adventure Cycling’s member base of over 53,000 cyclist enthusiasts, our social media network of over 163,000 followers, 130,000 bulk email recipients, more than 93,600 Adventure Cyclist magazine readers, 56,000+ Bike Bits e-newsletter subscribers, and the global cycling and active travel communities. Examples of earned media generated from Bike Travel Weekend and Bike Your Park Day include The Los Angeles Times, USA Today, Bicycle Retailer & Industry News, and Yahoo.

Adventure Cycling members are regular riders, shoppers, and travelers:

  • $81,500 median income
  • 80% have a college degree
  • 35% have six or more bicycles; 52% have five; 15% have one to two
  • 32% go on five or more rides per week; 42% go on three to four; 24% go on one to two
  • 82% plan to take a cycling vacation in the next 12 months

About Adventure Cycling Association

Adventure Cycling Association is the largest cycling nonprofit organization in North America with a mission to inspire and empower people to travel by bicycle. With more than 40 years of experience and over 53,000 members, we offer sponsors unprecedented opportunities for brand visibility and promotion.

Two Huge Adventures, Millions of Impressions, Your Brand!

Your investment in these events includes a valuable corporate membership with exclusive advertising opportunities in Adventure Cyclist magazine, one of the largest-circulation and best-loved cycling publications in the country and the only one dedicated to bicycle travel. This is your chance to reach hundreds of thousands of cycling enthusiasts (and avid bike and gear buyers) in North America.

“We view this initiative as an outstanding avenue to showcase Visit Ridgeland as a cycling destination and bring attention to the Natchez Trace Parkway, a Scenic Byway National Park that runs through our city.” -Mina Thorgeson, Director of Sales, Ridgeland Tourism Commission, 2017 sponsor of Bike Your Park Day

Sponsorship Opportunities

Come along for the ride! Pick your event, pick your sponsorship level, and talk to us about how we can customize a package to best support your brand. Want to sponsor both events? Just ask! Multi-event discounts available. For more information, please email Laurie Chipps or call her at (406) 721-1776.

All sponsorship levels include:

  • Recognition on event web pages, in a short promotional film, in event bulk emails, in press releases, Bike Bits e-newletter, and annual report.
  • Logo on event banners distributed to 50 locations, photographed and shared on social media.
  • Use of Adventure Cycling logo and event logos on your company materials.
  • Opportunities to donate product for events with promotion through social media.
  • Opportunity to write guest posts about your company’s participation in events for the Adventure Cycling blog.
  • Opportunity to participate in flagship event at location to be determined.
  • Opportunity to offer an approved discount or giveaway through our website and social networking platforms, including Facebook, Twitter, and our blog.
  • A tax deductible contribution to a 501c3 nonprofit organization.
  • First right of refusal to sponsor Bike Travel Weekend and Bike Your Park Day in 2019.

Big Wheel \\ $25,000 per event \\ $40,000 for both events

  • Industry exclusive sponsorship & fully customizable marketing benefits, including:
    • Option to include a question on the registrations form to support your company’s market research,
    • Company spotlight video to be broadcast throughout Adventure Cycling social channels;
    • Corporate spotlight in Adventure Cyclist magazine.
  • Largest logo on event ads in four issues of Adventure Cyclist magazine.
  • Largest logo on event banners distributed to 50 locations, photographed and shared on social media.
  • Logo on event t-shirts.
  • Five “thank you” posts on Adventure Cycling’s social media channels.
  • Complimentary one-year Titanium Corporate Membership ($5,000 value) includes:
    • One free full-page ad in Adventure Cyclist magazine & 30 percent discount on additional print and digital advertising.
    • Access to Adventure Cycling’s database for 5,000-piece mailing
    • 50 free memberships to give away
    • Logo in all nine issues of Adventure Cyclist and on adventurecycling.org
    • One spot on an Adventure Cycling weeklong event tour

Top Tube \\ $10,000 per event

  • Logo on event ads in four issues of Adventure Cyclist magazine.
  • Three “thank you” posts on Adventure Cycling’s social media channels.
  • Complimentary one-year Titanium Corporate Membership ($5,000 value) includes:
    • One free full-page ad in Adventure Cyclist magazine & 30 percent discount on additional print and digital advertising.
    • Access to Adventure Cycling’s database for 5,000-piece mailing
    • 50 free memberships to give away
    • Logo in all nine issues of Adventure Cyclist and on adventurecycling.org
    • One spot on an Adventure Cycling weeklong event tour

Spokes \\ $5,000 per event

  • Logo on event ad in one issue of Adventure Cyclist magazine,
  • One company “thank-you” post on Adventure Cycling’s social media channels,
  • Complimentary one-year Gold Corporate Membership ($1,000 value) includes:
    • Print and digital advertising discounts up to 30 percent,
    • Access to Adventure Cycling database for 2,000-piece mailing,
    • 10 free memberships to give away,
    • Logo in seven issues of Adventure Cyclist magazine and on adventurecycling.org.

Email Laurie Chipps or call her at (406) 721-1776 for more information.

Photo 1 by The Path Less Pedaled | Photos 2 & 6  Saara Snow | Photo 3 Ethel MacDonald | Photo 4 Steven Powell | Photo 5 Wesley Boomgaarden | Photo 7 Ian Graves

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