May 16, 2013
Today is a rare day when I contemplate not working at Adventure Cycling just so that I could qualify to win the sweepstakes prize.
Today’s Build It. Bike It. Be a Part of It. $1,000 match challenge comes from business sponsor Primal Wear along with the awesome sweepstakes giveaway of a Men’s Paradigm Jacket and a Women’s Eros Paradigm Jacket. Enter to win by donating to meet the $1,000 match from Primal Wear.*
The Men’s Paradigm Jacket, developed and tested in the Colorado Rocky Mountains, is crafted to withstand the harshest conditions. Wind and water resistant, the HXT thermal fabric has a special filament membrane that allows airflow out while preventing moisture and cold air from coming in. This jacket will keep you so warm, it’s outfitted with underarm zippers for ventilation so you don't have to expose your chest to the cold air.
The Women’s Eros Paradigm Jacket will keep you on your bike no matter the weather. A women-specific cut and extended sleeve lengths with velcro wrist closures prevent exposure to the elements. The HXT thermal fabric with a special filament membrane prevents moisture and cold air from coming in, while also allowing airflow out. Reflective piping along the sides and back keeps you visible even on dark, cold winter days.
Primal Wear, founded in Denver, Colorado in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events that benefit people’s lives.
Primal Wear’s mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy.
“We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health,” says Alisha Mishler of Primal Wear. “The support of advocacy and programs that increase awareness and create safe environments for cyclists is paramount to our mission. The U.S. Bicycle Route System not only connects communities, but provides information and knowledge that deter misconceptions about traveling by bike. We feel that it is important for the growth of cycling in the U.S. to have a defined infrastructure for all cyclists to share.”
When asked what developments in the cycling world are exciting right now to Primal Wear, Alisha answers:
1. The cycling industry’s recognition that we need to support advocacy in a major way. The tide is turning, more companies in the bike industry are starting to realize they need to support organizations that help grow our community.
2. Community cycling events around the country are continuing to grow. Bike to work days are becoming larger events. Large group rides, such as Cyclofemme, are taking off. Cyclovias are happening in unexpected places.
3. Cycling is continuing to become more mainstream. In the past five years we have seen more requests for product placement in media, TV, news, and movies. Not that we pay attention to all of that, but it is a big indicator that biking is not just for people in spandex.
4. Bike share programs are alive and well in the U.S.! Bike sharing is popping up all over the country and guess what, it works!
5. Technology is only getting better. Hydraulic road brakes are cool, there are several new 11-speed group sets, and electric shifting is amazing, but we love our new Helix Cycling Kit!
Thanks to Primal Wear for all their support! Donate today to help us meet the $1,000 match challenge and enter to win a Paradigm jacket!
The 2013 BUILD IT. BIKE IT. BE A PART OF IT. campaign runs through May 31, 2013. All donations are tax deductible and support Adventure Cycling's organizing efforts and technical assistance for the U.S. Bicycle Route System.The campaign is supported by Adventure Cycling members, bicycle industry partners, bicycle clubs, and cyclists across North America.
Campaign business sponsors include Bikeflights.com, BOB Gear by Britax Child Safety, Inc., Ortlieb, Planet Bike, Primal Wear, and TeamEstrogen.com. Bicycle club sponsors include Cascade Bicycle Club. In-kind sponsors include Bikeflights.com, Cygolite, Hans Bagworks, J&B Importers, Nutcase, Ortlieb, and Osprey Packs.
The U.S. Bicycle Route System is supported in part by grants from the the Lazar Foundation, New Belgium Brewing, Climate Ride, and the Tawani Foundation.
*No purchase necessary. See contest details on the sidebar of the campaign landing page.