February 17, 2012
Every holiday season the nonprofit world explodes with appeals for end of year gifts. Adventure Cycling is no exception and in November we began work to send our annual Holiday Campaign letter out to our members and friends. We are very excited to report to our community of supporters that we had a phenomenal response to our Holiday Campaign and match challenge.
Through mail, email, our blog, and Facebook, Adventure Cycling shared with you some of our members’ stories about how bicycle travel made them braver, healthier, and more confident people. Many of you responded with gifts that will inspire more people to travel by bike. Thank you all for digging deep and responding with record donations!
Through the months of November and December, we attempted to meet a match of $68,000 contributed by a group of generous supporters. Our members responded to this challenge with amazing results. All $68,000 were matched, raising a total of $137,841 in 851 individual donations.
Your humbling generosity and support continues to grow our programs. Thanks to you, we are able to produce more maps, lead more tours, advocate for better bicycle funding, and encourage more people to travel by bike for fun, fitness, and self-discovery. Have a happy 2012 and we hope to see you all in the coming bicycle-travel season.
Keep your eyes on your mailboxes for an exciting way to be involved in our new, improved headquarters building. We are adding 1,400 square feet, and every inch is going to be chock-full of bicycle-touring resources just for you!
Drawing by Greg Siple.
ALEX CAMPBELL is the development assistant for Adventure Cycling Association.