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Photo by photo contest 2014
Some use it all the time, others have specific conditions they prefer to use it under. In my own experience, I find it most useful in cold/damp weather, or on extended tours, where it isn't always possible to consistently wash my bike shorts. Like bike saddles, everyone has their own preference, and those hardened over time may not need to use it all. One thing is for certain, there is a huge pool of brands to choose from, most of which have some pretty clever names.