Build the USBRS with Planet Bike

May 6, 2015

Planet Bike has seen the great success of the Build It. Bike It. Be a Part of It. campaign and the growth of the U.S. Bicycle Route System (USBRS) and is sponsoring a $1,000 match challenge to keep the momentum going. Donate now to to have your contribution matched by Planet Bike! Bonus: you'll be entered to win a set of their Cascadia ALX Fenders!

We recently sat down with the fine folks at Planet Bike to find out more about the company and what they believe in.

Please tell us about your company and its history

In November of 1996, Planet Bike was founded in Madison, Wisconsin. From the start we dedicated ourselves to doing business in a different way. Instead of being just another company that develops and sells products with profit as its end goal, we wanted to help bring about positive change for people, their communities, and the environment. By donating 25% of company profits to causes that promote and facilitate bicycle usage, we hope we are making an impact. To date, Planet Bike has donated over a million dollars to the cause.

Tell us about your company's mission and how it relates to your decision to support the U.S. Bicycle Route System:

Despite being a simple machine, we have always believed that the bicycle has great potential to help improve the world and the lives of the people in it. We have always embraced an alternative corporate purpose that seeks to help get more people on bicycles by making our communities friendlier places for the self-propelled. The USBRS’ goal of linking urban, suburban, and rural areas using a variety of appropriate cycling facilities aligns quite nicely with our goals. 

What 5 cycling-related things are you most excited about now?

  1. The growing popularity of bicycle touring, both on and off-road. People are experimenting with equipment, making their own, and setting off for the night, weekend, or longer and the knowledge base continues to grow.
  2. Unsanctioned, and many times free, bicycle races and rides; they’re popping up all over the country. These self-supported rides are only as serious as you want them to be. Enjoying the scenery and challenging your own limits are the greater goal.
  3. Continually improving bicycle infrastructure while growing corporate and individual support for groups fighting to improve cycling facilities. Many municipalities have incorporated complete streets planning. The tide is beginning to turn for bicycles being considered a valid form of transportation in the U.S.
  4. We could not be more excited by the increasing diversity in bike users and the bike industry. Women, families, teenagers, and ethnic and racial minorities are all diving into cycling, discovering the joy that pedaling brings.
  5. Acceptance and growth of bike share programs is really exciting right now as well. The U.S. population that views the bicycle as a viable transportation is growing every day. Hopefully that brings about increased funding for all types of biking.

Where would you like to see cycling in America 5 years from now?

We always love to see continuous improvement in infrastructure for cycling. Improving and adding dedicated bike paths, separated bike lanes, and designated bike routes definitely helps get more people on bikes in addition to keeping them safer! Cyclists and pedestrians have been fighting for years to be considered part of transportation in the U.S. Some headway has been made and we’d love to see non-motorized transport get a larger slice of the Transportation Bill pie.

What one product of yours would you like to be sure touring cyclists know about?

Visibility at night is a no-brainer, but many people don’t realize the importance of being seen in broad daylight. This is something that we’ve kept this in mind in developing our Superflash line of tail lights. Recently we’ve released a handful of new tail lights with two of them utilizing USB rechargeability. The Superflash USB offers 36 hrs of blazing visibility on just a 4 hour charge. Fear not if you need a battery powered light as our original Superflash runs on AA batteries. These beaming beacons are incredibly bright and can hold up to anything from a spring downpour to winter’s polar vortex. The Superflash version follows the form of our ever popular Superflash while the Micro comes in a new compact design.


The 2015 Build It. Bike It. Be a Part of It. Campaign runs through May 31, 2015. All donations are tax deductible and support Adventure Cycling's organizing efforts and technical assistance for the U.S. Bicycle Route System. The campaign is supported by Adventure Cycling members, bicycle industry partners, bicycle clubs, and cyclists across North America.

Build It. Bike It. Be a Part of It. is generously sponsored by Exodus TravelsPlanet BikeOrtieb USA, SKS USA, Town Pump Hotel Group, and the Knickerbikers Bicycle Touring Club of San Diego. In-kind sponsors include Bar MittsBike2PowerBikeFlights.comBike Touring NewsClub RideCygoliteOrtlieb USAOsprey PacksPlanet BikeRevelate DesignsRoad Holland Cycling ApparelRudy ProjectSierra Trading Post, and TiGr Locks

Over the years, the U.S. Bicycle Route System has been supported in part by grants from the Tawani Foundation, Lazar Foundation, the SRAM Cycling Fund, and Climate Ride.

Learn more about the campaign and make a donation at


* No purchase necessary to enter any featured sweepstakes offered during the Build It. Bike It. Be a Part of It. campaign. To enter any USBRS campaign sweepstakes, send an email to with full name, address, phone, and email address by the cut off date (listed on the blog post featuring that day's sweepstakes) at Midnight MDT. Winners are selected by random drawing. Winners agree to release their name for public disclosure and promotion of sweepstakes on Adventure Cycling's blog and other communications outlets.


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