Build the USBRS with Ortlieb USA

May 26, 2015

Ortlieb USA has seen the great success of the Build It. Bike It. Be a Part of It. campaign and the growth of the U.S. Bicycle Route System (USBRS) and is sponsoring a $1,000 match challenge to keep the momentum going. Donate now to have your contribution matched by Ortlieb USA

We recently sat down with Ortlieb USA to learn more about the company and what they believe in.

Please tell us about your company and its history.

Ortlieb has been designing and making waterproof bicycle bags and accessories since 1982. Everything we make is waterproof and we truly make everything we put the Ortlieb name on. Our headquarters in the village of Heilsbronn, Germany is where more than 150 dedicated team members design, manufacture, and market our more than 500 individual products. Ortlieb was the first to apply the technique of 3D welding to bicycle bags and we continue to innovate and advance the process every year.

Talk about your company's mission and how it relates to your decision to support the U.S. Bicycle Route System. 

As a European-based brand, Ortlieb has always been about moving people safely and more comfortably on their bikes. We brought Ortlieb to the US in 1998 with the hope that by making great waterproof gear available, Americans would spend more time on their bikes: more travel time, more recreational time, and more commuter time.

Parallel to these goals, we have also continually supported the advancement of safe places to ride bicycles both locally and nationally. Let’s face it, without safe and well-developed routes, great gear is useless. Ortlieb bicycle bags have been crisscrossing the US for decades. We love to hear from our fans and see the photos and videos as they share their experiences with us. The USBRS is a great initiative that will only make cycling in the US a better experience for all and allow more options to see this great country while pedaling along on two wheels. More riders, more places, weather, or not. Ortlieb.


What 5 cycling-related things are you most excited about now?

  1. The continued rise of commuting.
  2. Major cities improving cycling infrastructure.
  3. The emergence of new, go-anywhere, do-anything bikes.
  4. Bike packing.
  5. Bike overnights: short weekend vacations.


Where would you like to see cycling in the United States 5 years from now?

More, more, more.

What one product of yours would you like to be sure touring cyclists know about?

Our line of Handlebar bags are some of the most sophisticated and versatile bags of this type to ever be developed. Check out the Ultimate 6 line of Handlebar bags from Ortlieb.



The 2015 Build It. Bike It. Be a Part of It. Campaign runs through May 31, 2015. All donations are tax deductible and support Adventure Cycling's organizing efforts and technical assistance for the U.S. Bicycle Route System. The campaign is supported by Adventure Cycling members, bicycle industry partners, bicycle clubs, and cyclists across North America.

Build It. Bike It. Be a Part of It. is generously sponsored by Exodus Travels, Ortieb USA, Planet Bike, Primal Wear, SKS USA, Town Pump Hotel Group, Cascade Bicycle Club, and the Knickerbikers Bicycle Touring Club of San Diego. In-kind sponsors include Bar Mitts, Bike2Power,, Bike Touring News, Club Ride, Cygolite, Ortlieb USA, Osprey Packs, Planet Bike, Revelate Designs, Road Holland Cycling Apparel, Rudy Project, Sierra Trading Post, and TiGr Locks.  

Over the years, the U.S. Bicycle Route System has been supported in part by grants from the Tawani Foundation, Lazar Foundation, the SRAM Cycling Fund, and Climate Ride.

Learn more about the campaign and make a donation at


* No purchase necessary to enter any featured sweepstakes offered during the Build It. Bike It. Be a Part of It. campaign. To enter any USBRS campaign sweepstakes, send an email to with full name, address, phone, and email address by the cut off date (listed on the blog post featuring that day's sweepstakes) at Midnight MDT. Winners are selected by random drawing. Winners agree to release their name for public disclosure and promotion of sweepstakes on Adventure Cycling's blog and other communications outlets.


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