Build it. Bike it. Be a Part of it.

May 6, 2013

Five days have gone by in our Build it. Bike it. Be a part of it. campaign for the U.S. Bicycle Route System.

So far USBRS supporters have contributed $6,500 for the network, qualifying for the 1:1 match, and getting us closer to our $100,000 campaign goal.

This week, if you donate by Friday (5:00 p.m. MDT), you will be entered to win one of twenty Cygolite setups* valued at $100 each. Thank you to Cygolite for sponsoring today in the USBRS campaign.

How will your donation help build the U.S. Bicycle Route System?

Each mile of the USBRS must be identified as a potential route, approved and designated by the state Departments of Transportation (DOTs), plotted on a map, and ultimately signed like any other highway route. Once this network is complete the routes will be self-explanatory. The signs will tell you what route you are on, when to turn to stay on the route, and what direction you are headed. Important junctions with other U.S. Bike Routes will also be marked. Every step of this process, from planning, to mapping, to signing and more, requires substantial time and financial input from Adventure Cycling, the state DOTs, and the American Association of State Highway and Transportation Officials. Your contribution supports Adventure Cycling's work to coordinate with all of these entities in the processes of planning, designation, and implementation; and promote the routes through signs and map development. Without your support, this project could cease to exist.

If you are a cyclist or know someone who is, please help us spread the word and raise money for what could be America’s cycling treasure: the U.S. Bicycle Route System.

Build it. Bike it. Be a part of it. Today.

Top photo by John Williams

The 2013 BUILD IT. BIKE IT. BE A PART OF IT. campaign runs through May 31, 2013. All donations are tax deductible and support Adventure Cycling's organizing efforts and technical assistance for the U.S. Bicycle Route System.The campaign is supported by Adventure Cycling members, bicycle industry partners, bicycle clubs, and cyclists across North America.

Campaign business sponsors include, BOB Gear by Britax Child Safety, Inc., Ortlieb, Planet Bike, Primal Wear, and Bicycle club sponsors include Cascade Bicycle Club. In-kind sponsors include, Cygolite, Hans Bagworks, J&B Importers, Nutcase, Ortlieb, and Osprey Packs.

The U.S. Bicycle Route System is supported in part by grants from the the Lazar Foundation, New Belgium Brewing, Climate Ride, and the Tawani Foundation.

*No purchase necessary. Check out the sidebar at for full contest details.


Log in to post a comment

Forgot Password?

Enter your email address and we'll send you an email that will allow you to reset it. If you no longer have access to the email address call our memberships department at (800) 755-2453 or email us at

Not Registered? Create Account Now.