How do you develop bike tourism assets, like routes and maps, signs, trails, events, multimodal connections, and other features? Here are a few examples to show what’s possible, but be creative! Each destination is unique and destination development is all about cultivating that uniqueness.
Bike/Active Tourism Plans
Bike Tourism Partnerships
Routes, Networks, and Maps
If you're working to improve bicycle infrastructure and networks in your community, these resources are a starting point for design guidance, how to find funding, and making bike-friendly policy changes.
Bike tourism, trail tourism, or more broadly, active tourism, contributes to economic development and can revitalize small towns. Telling these stories can be a powerful way to communicate the benefits of bicycle tourism and build broader support for your efforts.
Promote your area’s bike tourism assets through websites, videos, articles, guides, blog posts, and social media. It's also important to know who your target audience is and what experiences they're looking for. Here are a few examples of ways organizations, businesses, and agencies are doing market research and promoting bike tourism.
If you own a business or run a hotel, hostel, or campground, these best practices and program examples will help you to identify what kinds of services best accommodate your bicycling customers and guests. For a complete list of recommendations, check out How to be Bicycle Travel Friendly and Cyclists Only Lodging.
Bike-Friendly Business Programs
You may want to reach out to bicycle tourism professionals for consulting or marketing services, or to share ideas and network. Our Travel Initiatives team is also available to answer questions at email@example.com.