Circulation and Demographics

Controlled Circulation

  • Member Subscriptions: 53,000
  • Bike Shop Subscriptions: 460
  • Bike Club Subscriptions: 110
    (49,600 individual members represented through subscribing clubs)

Pass Along Rate

0.95 

Total Readership

100,000+ per issue

An additional 15,000 sample issues distributed throughout the year.

Other Cycling Magazine Subscriptions

  • Bike Magazine: 30,119
  • Dirt Rag: 22,000
  • Bicycle Times: 12,000
  • Momentum : 3,000

Demographics

Median Income

$81,500

Education

80% Have College degree

Years Subscribing to Adventure Cyclist

57% 4 or more years
21% 2-3 years
22% 1 year

Time Spent Reading Each Issue

56% 1-2 hours
27% 3 or more hours

Cyclists in Household

95% With 1-2 adult cyclists
30% Have 1 or more youth cyclists in household

Total Bicycles in Household

35% 6 or more
52% 3-5
15% 1-2

Type of Riding

99% Ride on paved streets and roads
83% Ride on paved bike paths
54% Ride on unpaved bike paths
46% Ride on dirt roads
30% Ride on singletrack

Type of Bicycles Owned

72% Road
63% Touring
55% Mountain Bike
20% Comfort/Cruiser
15% Recumbent/Trike/Quad
14% Folding
13% Tandem
4% Fat Bike
4% Fixed Gear

Cycling Skill Level

58% Advanced
41% Intermediate
1% Beginner

Days Ridden Per Week

32% 5 or more
42% 3-4
24% 1-2

Bicycle Vacations

80% Plan to take a cycling vacation in the next 12 months

Effect of Current Economy on Bicycle Vacations

68% Planned to go and still will
17% Had not planned to go and still won't
11% Planned to go, but now closer to home
3% Had not planned to go but now will
2% Planned to go, but won't

Region of Bicycle Vacation

79% US/Canada/Mexico
19% Europe
4% Australia/New Zealand
3% Asia
3% Central/South America
2% Africa

Touring Habits

78% Take day rides
49% Ride on 2-3 day trips
62% Ride on 4-day to 2-week trips
35% Ride on trips more than 2 weeks

Where They Shop for Cycling Gear

93% Local bike shop
64% Online retailer
23% Adventure Cycling's store
16% National retailer
5% Other

Gender

78% Male, 21% Female

 

Photo by Derek Gallagher

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