Cultivation Coordinator

Adventure Cycling seeks an energetic, well-organized and goal-oriented person to manage our member cultivation program; to write, manage and analyze direct mail membership appeals; and to write and produce membership-focused web content. The Cultivation Coordinator will write, test and optimize marketing automation sequences for converting new subscribers to members, onboarding new members, and renewing expiring members; develop and produce emails that cultivate and engage our members and subscribers; write and send advocacy emails to our subscribers, and recruit volunteers from our membership base.

The Cultivation Coordinator will conceptualize and edit a monthly email newsletter that will connect our members and subscribers deeply to our work. The position will also monitor performance and work to optimize all parts of our email communications program and report on email performance to the organization.

Duties and Responsibilities

  • Write, manage, and optimize marketing automation email sequences:
    • Convert new subscribers to members;
    • Onboard new members;
    • Renew expiring members.
  • Write and manage email newsletters to cultivate and engage our subscribers and members. Coordinate content across the organization to help all departments meet their goals.
  • Working with the Advocacy Department, craft effective online advocacy actions and involve our members in the work of the organization.
  • Monitor performance of emails against organizational KPIs
  • Work with our Outreach program to recruit members to serve as volunteers for Adventure Cycling

Knowledge, Skills and Abilities

  • A strong, compelling writer who can write emails, appeals and content that can engage people and move them to action.
  • Experience with HTML, Content Management Systems and image editing software
  • Analytical skills. Familiarity with Excel, Access and MySQL a plus.
  • Familiarity with email marketing best practices
  • Experience with membership organizations
  • Attention to detail

Education and Experience

  • At least a B.A. or equivalent experience.
  • At least one year of email marketing experience.
  • An enthusiasm for cycling, the outdoors, and/or bicycle advocacy issues.

Compensation and Workplace

The position will be competitively compensated in the Northern Rockies region. Excellent benefits include paid time off for holidays, vacation and sick leave, an additional fully-paid one week bike vacation, full medical and dental coverage, life insurance, and retirement plan. We have a wonderful office in downtown Missoula, with a friendly and committed staff. Adventure Cycling Association is an equal opportunity employer.

Application

Please submit a resume, cover letter, and writing sample directly to Submittable. The writing sample will preferably be something related to membership recruitment or cultivation.

Application deadline: The position is open until filled. We will begin reviewing resumes and requesting interviews on September 30, 2019.

About Adventure Cycling Association

Adventure Cycling's mission is to inspire, empower, and connect people to travel by bicycle. Adventure Cycling was founded in 1974 and is the largest bicycling membership organization in North America, with 50,000 members. Our work includes producing the best bicycling routes and maps in America, publishing Adventure Cyclist (one of the top cycling magazines in North America), managing more than 100 bicycle tours and leadership trainings, and achieving better bike travel conditions through advocacy at the federal, state and local levels. For more information, visit www.adventurecycling.org.

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