WHY AND HOW YOU SHOULD ADVERTISE ONLINE
The Site
www.adventurecycling.org is the website for the Adventure Cycling Association, America's bicycle travel organization.
The site is used by Adventure Cycling's 44,500 members and cyclists planning bicycle adventures.
Like the Adventure Cycling Association, www.adventurecycling.org is a bike travel resource with news, stories, research, and information to help cyclists explore the world by bike.
Adventure Cycling's website, in the words of designer Paul Adkins, is "clean, simple, compelling, and efficient." Not a bad place for your message.
Traffic
We see about 3,000 viewers a day, totaling 100,000 visitors a month. The average visitor is looking at 4 pages and staying for
3+ minutes.
The site ranks high in the search engines, but most of our traffic comes from direct entry. We have 44,500 members in our organization; we email about 20,000 of them every other week. Bi-monthly we send "Bike Bits" (an email newsletter) to a separate list of 28,000 cyclists and growing. Because of the dynamic nature of www.adventurecycling.org many visitors return to the site for multiple visits, increasing the visibility of your ads.
Some of the busiest parts of our site are the Cyclists' Yellow Pages, the How To Department, our Ride Registry, and our Publications Archive.
When you advertise on www.adventurecycling.org, you are reaching cyclists that are actively planning bicycle vacations. They are researching destinations, travel options, and tours operators. They need information about where to travel, what to ride, and what to take with them.
As we have found with Adventure Cyclist magazine, cyclists that are planning bike trips are buyers - they look for the best bikes, gear, and equipment to make their adventure a success.
Ad Details
Ads appear on non-program pages, primarily the pages that cyclists visit to plan and research bicycle adventures. Ads do not
appear on Adventure Cycling form pages or membership program pages.
Ads rotate on a random basis, with a maximum of 7 advertisers in the rotation. Only one ad appears per page. Adventure Cycling
guarantees a minimum of 3,000 impressions per month.
Key areas where ads run:
Adventure Cyclist (and all subsequent pages)
The Cyclists' Yellow Pages (and all subsequent pages)
Publications Archive (and all subsequent pages)
Ride Registry and Journal Links (and all subsequent pages)
Bike Bits Page
How-To Department Page
Forum Intro Page
Companions Wanted Page
Technical Specifications
Ads appear on designated pages in the right-hand column. Cyclists clicking your ad open a new window directly to your website.
Size for ads is 160 x 120 Pixels (width x height).
GIF or JPEG files are the acceptable format (no Flash or Shockwave Files).
12k is the maximum file size, animations allowed within maximum file size.
Rates and Discounts
Advertisers receive frequency discounts based advertising on www.adventurecycling.org and in Adventure Cyclist magazine and the annual
printed version of The Cyclists' Yellow Pages.
Rates are based on frequency, maximizing value with placement in both print and online media.
|
1x |
3x |
6x |
9x |
12x |
| 3 Months |
$995 |
$796 |
$637 |
$509 |
$408 |
| 6 Months |
$1595 |
$1396 |
$1237 |
$1109 |
$1008 |
| 9 Months |
|
$1996 |
$1837 |
$1709 |
$1608 |
| 12 Months |
|
$2596 |
$2437 |
$2309 |
$2208 |
Reports
Traffic reports (which consist of: total user sessions to the site, ad impressions, and click-thrus) are available to all web advertisers.
Each advertiser receives their own area of the website where they can check their statistics 24-hours a day. Please email Adventure Cycling's for information about how to access your traffic reports or call (406) 721-1776 x231.
Contact Info
Direct all rate, material, and production correspondence to:
Kevin Condit
Advertising Director
Adventure Cycling Association
150 E. Pine Street
Missoula, MT 59802
Phone: (406) 626-4362
Fax: (406) 721-8754
Email:
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