Adventure Cyclist
Circulation & Demographics |
| CONTROLLED CIRCULATION
- Member Subscriptions: 43,500
- Bike Shop Subscriptions: 208
- Bike Club Subscriptions: 121
(51,500 individual members represented through subscribing clubs)
Pass Along Rate: 0.95 (41,325 additional views)
Total Readership: 84,825 Per Issue
An additional 25,000 sample issues are distributed throughout the year.
DEMOGRAPHICS
| Median Income: $80,000 |
Education
80% Have College degree |
Years Subscribing to
Adventure Cyclist
56% 4 or more years
21% 2-3 years
23% 1 year |
Time Spent Reading Each Issue
60% 1-2 hours
23% 3 or more hours |
Cyclists in Household
93% With 1-2 adult cyclists
33% Have 1 or more youth cyclists in household |
Total Bicycles in
Household
33% 6 or more
50% 3-5
17% 1-2 |
Type of Riding
99% Ride on paved streets and roads
81% Ride on paved bike paths
52% Ride on unpaved bike paths
44% Ride on dirt roads
28% Ride on singletrack |
Type of Bicycles Owned
73% Road
62% Touring
55% Mountain Bike
23% Comfort/Cruiser
16% Tandem
14% Folding
13% Recumbent
4% Trike
16% Other |
Cycling Skill Level
58% Advanced
41% Intermediate
1% Beginner |
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Days Ridden Per Week
32% 5 or more
42% 3-4
24% 1-2 |
Bicycle Vacations
80% Plan to take a cycling vacation in the next 12 months
Affect of Current Economy on Bicycle Vacations
67% Planned to go and still will
12% Planned to go, but now closer to home
2% Planned to go, but won't
16% Had not planned to go and still won't
3% Had not planned to go but now will |
Region of Bicycle
Vacation
81% US/Canada/Mexico
16% Europe
3% Australia/New Zealand
2% Asia
2% Central/South America
1% Africa |
Touring Habits
73% Take day rides
45% Ride on 2-3 day trips
62% Ride on 4-day to 2-week trips
32% Ride on trips more than 2 weeks |
Where They Shop for
Cycling Gear
91% Local bike shop
63% Online retailer
21% Adventure Cycling's store
19% National retailer
5% Other |
Gender
79% Male 21% Female |
| Average Age: 56 |
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