Circulation and Demographics

Controlled Circulation

  • Member Subscriptions: 46,500
  • Bike Shop Subscriptions: 251
  • Bike Club Subscriptions: 119
    (53,600 individual members represented through subscribing clubs)

Pass Along Rate

0.95 (41,325 additional views)

Total Readership

102,825

87,825 per issue with an additional 15,000 sample issues distributed throughout the year.

Other Cycling Magazine Subscriptions

  • Bike Magazine: 30,119
  • Dirt Rag: 12,500
  • Bicycle Times: 9,000
  • Momentum : 5,000

Demographics

Median Income

$80,000

Education

80% Have College degree

Years Subscribing to Adventure Cyclist

56% 4 or more years
21% 2-3 years
23% 1 year

Time Spent Reading Each Issue

60% 1-2 hours
23% 3 or more hours

Cyclists in Household

93% With 1-2 adult cyclists
33% Have 1 or more youth cyclists in household

Total Bicycles in Household

33% 6 or more
50% 3-5
17% 1-2

Type of Riding

99% Ride on paved streets and roads
84% Ride on paved bike paths
55% Ride on unpaved bike paths
47% Ride on dirt roads
30% Ride on singletrack

Type of Bicycles Owned

73% Road
62% Touring
55% Mountain Bike
23% Comfort/Cruiser
16% Tandem
14% Folding
13% Recumbent
4% Trike
16% Other

Cycling Skill Level

58% Advanced
41% Intermediate
1% Beginner

Days Ridden Per Week

32% 5 or more
42% 3-4
24% 1-2

Bicycle Vacations

80% Plan to take a cycling vacation in the next 12 months

Effect of Current Economy on Bicycle Vacations

66% Planned to go and still will
16% Had not planned to go and still won't
13% Planned to go, but now closer to home
3% Had not planned to go but now will
2% Planned to go, but won't

Region of Bicycle Vacation

81% US/Canada/Mexico
16% Europe
3% Australia/New Zealand
2% Asia
2% Central/South America
1% Africa

Touring Habits

75% Take day rides
48% Ride on 2-3 day trips
64% Ride on 4-day to 2-week trips
33% Ride on trips more than 2 weeks

Where They Shop for Cycling Gear

91% Local bike shop
63% Online retailer
21% Adventure Cycling's store
19% National retailer
5% Other

Gender

79% Male, 21% Female

 

Photo by Derek Gallagher