Circulation and Demographics

Controlled Circulation

  • Member Subscriptions: 47,000
  • Bike Shop Subscriptions: 280
  • Bike Club Subscriptions: 110
    (49,600 individual members represented through subscribing clubs)

Pass Along Rate

0.95 (44,650 additional views)

Total Readership

91,650 per issue

An additional 15,000 sample issues distributed throughout the year.

Other Cycling Magazine Subscriptions

  • Bike Magazine: 30,119
  • Dirt Rag: 22,000
  • Bicycle Times: 12,000
  • Momentum : 3,000

Demographics

Median Income

$81,500

Education

80% Have College degree

Years Subscribing to Adventure Cyclist

57% 4 or more years
21% 2-3 years
22% 1 year

Time Spent Reading Each Issue

56% 1-2 hours
27% 3 or more hours

Cyclists in Household

95% With 1-2 adult cyclists
30% Have 1 or more youth cyclists in household

Total Bicycles in Household

35% 6 or more
52% 3-5
15% 1-2

Type of Riding

99% Ride on paved streets and roads
83% Ride on paved bike paths
54% Ride on unpaved bike paths
46% Ride on dirt roads
30% Ride on singletrack

Type of Bicycles Owned

72% Road
63% Touring
55% Mountain Bike
20% Comfort/Cruiser
15% Recumbent/Trike/Quad
14% Folding
13% Tandem
4% Fat Bike
4% Fixed Gear

Cycling Skill Level

58% Advanced
41% Intermediate
1% Beginner

Days Ridden Per Week

32% 5 or more
42% 3-4
24% 1-2

Bicycle Vacations

80% Plan to take a cycling vacation in the next 12 months

Effect of Current Economy on Bicycle Vacations

68% Planned to go and still will
17% Had not planned to go and still won't
11% Planned to go, but now closer to home
3% Had not planned to go but now will
2% Planned to go, but won't

Region of Bicycle Vacation

79% US/Canada/Mexico
19% Europe
4% Australia/New Zealand
3% Asia
3% Central/South America
2% Africa

Touring Habits

78% Take day rides
49% Ride on 2-3 day trips
62% Ride on 4-day to 2-week trips
35% Ride on trips more than 2 weeks

Where They Shop for Cycling Gear

93% Local bike shop
64% Online retailer
23% Adventure Cycling's store
16% National retailer
5% Other

Gender

78% Male, 21% Female

 

Photo by Derek Gallagher