Communication Director

Communications Director



Adventure Cycling Association seeks a creative, well organized, and detail-oriented person to fill the role of Communications Director. This is an extraordinary opportunity for a self-starter with initiative to boost the profile of Adventure Cycling and bike travel nationally and even globally. The ideal candidate will be a team player with outstanding project management skills who works well in a fast-paced environment, meets deadlines and works well under pressure. The candidate will also be creative in brand development and application, as well as public relations. We are looking for individuals who have experience in public relations, marketing, video production, and experience with strategy and management of websites, social-media channels, and e-communications, as well as an enthusiasm for cycling and bicycle travel. The position is based at Adventure Cycling’s headquarters in beautiful and bike-friendly Missoula, Montana.

General Summary

Directs communications, public relations and digital content marketing for the organization, which includes overseeing Adventure Cycling’s strategy, management, and messaging for its website, blog, promotional videos, and its e-communications and social-media channels.

Duties and Responsibilities

Works with Executive Director and department directors to analyze communications and media needs, to recommend the most effective communication tools and marketing messages, and respond to staff and program needs in regard to electronic media, e-communications, and media relations.

Assists departments in planning and developing quality media and communication strategies and tools and advises how they should best be used to maintain consistency and branding.

Supervises communications staff and interns (typically up to three individuals), including the Digital Media Coordinator and Media Specialist. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Researches and initiates media and communication opportunities to advance Adventure Cycling’s mission and programs. Takes the lead in responding to media inquiries concerning issues related to Adventure Cycling programs and builds relationships with reporters and editors.

Works with the Marketing Director to plan the Association’s advertising, partnerships and promotion activities, including print and electronic. Takes the lead role in creative message development.

Manages content and information strategy for Adventure Cycling’s website, working with the Digital Media Coordinator on corrections, changes, and new pages.

Oversees strategy and implementation of Adventure Cycling’s e-communications and social-media efforts.

Develops content for special projects, in consultation with department directors; for example the annual tour catalog.

Creates and manages budget for the Communications Department, in concert with the Chief Operations Officer and Executive Director.

Writes or works with staff members to write and/or edit articles, reports, editorials, reviews, web site content, multimedia scripts, and other material.

Periodically travels, makes public presentations, and networks at conferences and industry gatherings.

Arranges and/or produces video products. Reviews final proofs of electronic media products and special print products and approves or makes changes.

Knowledge, Skills, and Abilities

Outstanding communications skills and instincts

Sure sense of organizational branding and brand management, and creative message development

Excellent writing and editing skills

Working knowledge of social media and traditional media

Strong video production and photo selection skills

Ability to supervise staff and motivate them to deliver high-level performance

Ability to manage a large number of deadlines and projects simultaneously

Ability to respond effectively to sensitive inquiries or complaints

Ability to write articles and other content using original or innovative techniques or style

Education and Experience

Candidates should have completed a four-year degree program from a college or university. Candidates with professional backgrounds in marketing, media arts, public relations, and communications will be considered. Candidate should have at least 5-7 years previous experience in one or many of these fields. Bicycling and bicycle touring experience and enthusiasm preferred.

Compensation and Workplace

The position will be competitively compensated in the Northern Rockies region. Excellent benefits include paid time off for holidays, vacation and extended leave, an additional fully-paid one week bike vacation, full medical, vision and dental coverage, life insurance, and retirement plan. We have a wonderful office in downtown Missoula, with a friendly and committed staff. Adventure Cycling Association is an equal opportunity employer.


Please submit a resume and cover letter directly to Sheila Snyder.

Application deadline: The position is open until filled. We will begin reviewing resumes and requesting interviews on August 4, 2014.

About Adventure Cycling Association

Adventure Cycling's mission is to inspire and empower people to travel by bicycle. Adventure Cycling was founded in 1974 and is the largest bicycling membership organization in North America, with more than 47,000 members. Our work includes producing the best bicycling routes and maps in America, publishing Adventure Cyclist (one of the top bicycling magazines anywhere), managing more than 85 bicycle tours and leadership trainings, and promoting better bike travel conditions through advocacy at the federal, state and local levels. For more information, go to